Read article

Social nexus: empowering connections in a startup era

empowering connections in a startup era

March 5, 2024
#branding

Social startup

In 2022, I created banners for a startup. Our app is similar to Clubhouse, with rooms for communication, questions from friends, and more. The app is positioned to encourage people to continue offline interactions after various events, learn how to respond to questions, raise discussion topics, and so on.

Ksenia Volker

Features: you can ask questions in writing, record an audio question, and the answers are primarily in text. You can even forward a thread of this question to a friend so they can also share their thoughts on the matter.

Ksenia Volker

I designed banners with a social focus, emphasizing that it's not necessary to see a person and it doesn't matter who they are. You remain a human first and foremost. Since we often don't know who it is, I came up with the idea of using photos where people are out of focus, and added a distinctive symbol for "speaking."

Ksenia Volker
Ksenia Volker

And that's how the banners with this kind of app promotion were born. It was interesting to experiment with this visual language.